Will McDonough

Will McDonough is an experienced professional in the sports and entertainment partnership sector, currently serving as the Vice President of Business Development for Sports & Entertainment Partnerships at Team Whistle. He has over 15 years of expertise in partnership solutions, brand strategy, and revenue growth across various platforms.

Professional Background

• Current Role: As the VP of Business Development at Team Whistle, he led strategic initiatives aimed at enhancing partnerships for sports teams and leagues to increase their audience engagement and revenue opportunities.1

• Previous Experience:

  • Improbable: VP of Sports Partnerships (April 2023 - Present).
  • The Game Day: Brand & Commercial Strategy (September 2022 - March 2023).
  • VENN: VP of Integrated Marketing & Partnerships (April 2020 - October 2021), where he developed brand partnerships with notable companies like Adidas and GEICO.1

Education

Will McDonough holds a Bachelor of Science degree in Communications from Syracuse University, which has equipped him with a solid foundation for his career in marketing and partnerships.1

Skills and Expertise

• Partnership Development: Proven ability to build and manage strategic partnerships that drive revenue and audience growth.
• Brand Strategy: Extensive experience in creating innovative marketing strategies that resonate with target audiences.
• Cross-Functional Leadership: Skilled in working collaboratively across departments to execute comprehensive marketing campaigns.1

In summary, Will McDonough is a seasoned expert in business development within the sports and entertainment sectors, known for his strategic thinking and ability to cultivate successful partnerships.