Will McCormick

Will McCormick is a seasoned GTM, growth, and partnerships leader in the blockchain and crypto industry since 2017, currently heading crypto partnerships for Robinhood since 2021.

At Robinhood, Will manages partnerships and negotiations for four core crypto products: Robinhood Crypto, Robinhood Europe, Robinhood Wallet, and Robinhood Connect, which introduced the first B2B crypto infrastructure.

Prior to Robinhood, Will founded Pure Knot, a boutique blockchain PR & GTM agency in 2017, assisting companies in raising over $500 million in funding and securing media coverage in top-tier publications like Forbes, CNBC, Bloomberg, and CNN.

Will's impressive media coverage achievements include over 1400 notable articles with 170 million views, along with consistent markets coverage in leading outlets like CoinDesk and Forbes. His work has been featured in PR Week, Digiday, Bitcoin magazine, and AdWeek, where he is known as a #NoselfiesonLinkedIn activist.

In terms of education, Will pursued a Master’s Degree in International Business and Emerging Markets from The University of Edinburgh and completed a Bachelor of Science in Business Administration and Management from Technological University Dublin.

Will McCormick has held various roles in prominent organizations, including being a former Advisor at Floor, Communications Lead at OKCoin, Advisor for Communications & Media Relations at Starfish Network, and Media Advisor & Strategist at Edison Trends.

His professional journey also includes experiences such as Head of Marketing & Communications at uSens Inc., Founder of a Blockchain & Emerging Tech PR Agency - Pure Knot, US Marketing Manager and Global Lead Generation at Emarsys, and Senior Account Supervisor at Grayling.

Additionally, Will has contributed to various organizations in different capacities such as Account Executive at Trainer Communications, Co-Founder and Marketing Lead at MyCubi.com, Intern at Dedicated Media, and Operations Intern at ESMI, showcasing his diverse skill set and experience.

Overall, Will McCormick's extensive background and expertise in blockchain, crypto partnerships, PR, and media relations, coupled with his strong academic foundation, make him a notable figure in the industry.