Will Kreth

Will Kreth is a co-founder of HAND (Human & Digital), a company based in Brooklyn that focuses on enhancing the media ecosystem. He has a significant background in the media and entertainment industry, having previously served as the Executive Director of the Entertainment Identifier Registry (EIDR) for over two years, where he contributed to key developments in media identification standards.14

In his current role at HAND, Kreth has been actively involved in discussions about the value of digital identity and its implications for the media landscape. He has also participated in industry events, such as keynote talks at Identity Week, highlighting his expertise and thought leadership in the field.237 Additionally, he engages with various partners in the industry, including notable organizations like Sony Pictures Entertainment and the American Film Institute.56

Kreth's work reflects a strong commitment to innovation and collaboration within the media sector, focusing on how technology can enhance human experiences in digital environments.