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Will Knack
Motion Designer, 3D explorer, and human being
Professional Background
Will Knack is a highly skilled professional in the field of audiovisual communications and creative design, with an extensive portfolio that showcases his versatility and expertise. He has accumulated a wealth of experience working with prominent organizations, where he held crucial creative roles that have contributed to his professional reputation. Notably, Will served as the Creative Director at Pipefy, a leading workflow automation platform, where he was responsible for steering the creative vision and ensuring the brand's message was conveyed effectively across various media. This role allowed him to leverage his artistic talents to build a cohesive and engaging brand identity.
Before his time at Pipefy, Will honed his skills as a Creative Designer at Wiser Educação, where he was integral to developing educational content that resonated with a diverse audience. His tenure there allowed him to blend creativity with educational strategies, crafting designs that not only caught the eye but also effectively communicated learning objectives.
Further along in his career, Will contributed significantly as a Crossmedia Designer at Veja SP, a prominent magazine under the banner of Editora Abril, during which he helped create dynamic visual narratives that appealed to readers across multiple platforms. His journey at Veja SP began with an initial position as a Designer, where he laid the groundwork for his creative expertise and collaboration within the fast-paced media environment of the publication.
In addition to his role in traditional media, Will also showcased his technical skills as a Graphic Designer at Lumen Design, a company known for its innovation in the design space. His portfolio expanded further as a 3D Modeler at Studio Waizer, where he brought concepts to life through intricate modeling techniques, displaying his adaptability and range within the design industry.
Education and Achievements
Will Knack's educational background played a pivotal role in shaping his career. He pursued studies in Audiovisual Communications Technologies/Technicians at the prestigious Pontifícia Universidade Católica do Paraná, a renowned institution that provided him with a solid foundation in both theoretical knowledge and practical application. His dual study focus in Design and Audiovisual Communications equipped him with the necessary skills to navigate the evolving landscape of digital media and design, ensuring he stays ahead of industry trends.
His education has been a cornerstone in his ability to integrate artistic vision with technical proficiency, enabling him to produce compelling visual content that serves a variety of audiences. Will's commitment to professional growth and lifelong learning is evident in his consistent pursuit of knowledge and new design techniques.
Achievements
Over the years, Will Knack has accomplished numerous milestones that demonstrate his dedication to excellence in the field of creative design. His role at Pipefy exemplified his leadership capabilities, where he led diverse teams in innovative projects aimed at enhancing user engagement and brand loyalty. Moreover, his work at Wiser Educação played a crucial role in developing educational frameworks that combined creativity with effective messaging, which is a testament to his contribution to the educational sector.
At Veja SP, his work as a Crossmedia Designer has solidified his reputation as a thought leader in integrating multimedia elements into storytelling, making complex information accessible and engaging. This ability to communicate through design has set him apart in the competitive landscape of creative professionals.
His earlier experiences as a Graphic Designer and 3D Modeler provided him with a diverse skill set that continues to influence his current work. The combination of skills from traditional graphic design to modern 3D modeling illustrates his adaptability within the evolving media space, making him an invaluable asset to any organization he partners with.