Will Hernandez

Will Hernandez is a Media Strategist in the Financial Technology group at BackBay Communications.1 He brings extensive experience to his role, having previously worked as a journalist covering banking, fintech, and related industries.12

Professional Background

Prior to joining BackBay Communications, Hernandez had a career in journalism spanning over 18 years. For the past 12 years, he focused on covering various aspects of the financial industry, particularly in the areas of banking and financial technology.

Current Role

At BackBay Communications, Will Hernandez's responsibilities include:

• Providing strategic counsel to fintech clients3
• Supporting integrated media relations efforts3
• Developing content for clients in the fintech sector3

Expertise

Hernandez is recognized as a seasoned professional in his field. His expertise includes:

• Financial technology
• Banking industry trends
• Media relations
• Content strategy

Speaking Engagements

Will Hernandez's industry knowledge has led to invitations to speak at notable events. For example, he was invited to participate as a speaker at the Bank Customer Experience Summit.4

Education

Hernandez received his education from Saint John's University.2

His combination of journalism experience and financial industry knowledge makes Will Hernandez a valuable asset to BackBay Communications' fintech practice, where he leverages his expertise to assist clients in navigating the complex landscape of financial technology and media relations.