Will Glynn-Jones

Will Glynn-Jones is the Founder and Managing Director of Send Me a Sample, a company he launched in early 2018.3 Send Me a Sample is a proprietary technology business that creates sustainable personal brand experiences for modern shopping habits, enabling people to request, try, and buy products or services through a unique application.1

Under Glynn-Jones' leadership, Send Me a Sample has expanded rapidly across seven global markets.3 The company has successfully secured two rounds of investment and has partnered with major brands such as Dunkin', Coca-Cola, Diageo, and Mars to drive product trials and collect first-party consumer data.2

Recently, in August 2024, Smollan acquired a majority stake in Send Me a Sample Limited.14 Commenting on this partnership, Glynn-Jones expressed excitement about growing the company's global footprint and client reach while providing valuable innovation and new solutions to the Smollan Group.1

Before founding Send Me a Sample, Glynn-Jones held positions as Managing Director at M&C Saatchi London from 2017 to 2020 and Managing Partner at The Moment Content Company from 2015 to 2017.5

Glynn-Jones is also known for his insights on AI in retail and e-commerce, having participated in discussions on the topic.6 His leadership has been instrumental in developing Send Me a Sample into a platform that offers brands the opportunity to access measurable and effective product trials while capturing valuable consumer data.1