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Will Flanagan
Product Manager at Frontier Developments
Professional Background
Will Flanagan is a seasoned professional in the field of community management and product management, with extensive experience in the gaming industry. Over the years, he has built a robust career at Frontier Developments, one of the leading video game developers, where he has served in various roles that showcase his skills and adaptability. Starting as a Community Manager, Will quickly advanced to the position of Lead Community Manager, skillfully orchestrating communication between the developers and the gaming community. His prowess in fostering positive community relations has led him to his current role as Product Manager, where he combines his deep understanding of community dynamics with strategic product oversight.
Prior to his tenure at Frontier Developments, Will garnered valuable experience working with esteemed organizations such as Bigben Interactive and Ankama. In these earlier roles as Community Manager and International Community Manager, he honed his skills in creating engaging content and orchestrating community strategies that resonated with audiences across international markets. His career began with a foundation in marketing and communications at Cactus Search, where he developed skills that would later prove crucial in his community management roles.
Education and Achievements
Will Flanagan’s educational background is in Film Studies and Screenwriting, which he pursued at the University of Worcester. This Bachelor of Arts degree provided the initial framework for his understanding of narrative and audience engagement – skills that seamlessly translate into the realms of gaming and community management. The analytical and creative skills acquired during his studies have influenced his approach to product management and community engagement, equipping him to create compelling narratives around products that resonate with users.
His career highlights are characterized by significant milestones that demonstrate his commitment to excellence and community building. As Lead Community Manager, Will successfully implemented strategies that not only increased community engagement but also significantly boosted player retention and satisfaction. His role has been pivotal during critical game launches, where effective communication and community management are essential for orchestration of player feedback and swiftly addressing concerns.
Notable Achievements
- Lead Community Manager at Frontier Developments: Spearheaded initiatives that improved player engagement and loyalty by integrating player feedback into game development processes.
- Product Manager at Frontier Developments: Oversees product lifecycle from conception to launch, ensuring alignment with market trends and community feedback.
- International Community Manager at Ankama: Developed international strategies that strengthened brand presence across diverse gaming communities.
- Expertise in Social Media: Leveraged creative social media strategies during his time at Cactus Search to build brand awareness and community around gaming products.
Overall, Will Flanagan’s multifaceted experience in community and product management, underpinned by solid academic foundations in film studies and screenwriting, has empowered him to thrive in dynamic and challenging environments. Will continues to drive innovations in community engagement and product management, enhancing the gaming experience for communities around the globe.