Will Ferguson

Will Ferguson is a seasoned advertising leader adept at developing growth strategies integrating Media, Content, and Customer Experience to drive brand success through cultivating personal relationships with consumers. He excels in leading teams that create authentic, long-term connections and is dedicated to bringing Veterans into the advertising industry.

Educated with a Master of Science in Human Resource Management, a Master of Business Administration in Digital Marketing, and a Bachelor of Science in Marketing from esteemed institutions such as the University of Connecticut School of Business and Fordham Gabelli School of Business, Will Ferguson possesses a strong academic foundation in business and marketing.

Having served in key roles at dentsu like Americas Chief Growth Officer, SVP of Growth at iProspect, and Managing Director at Merkury, Will Ferguson has a wealth of experience in strategic growth initiatives. His tenure also includes management positions at other renowned organizations like Sprinklr, Accenture, and Secco Squared, highlighting his diverse skill set and adaptability across different industry sectors.

With a background encompassing positions in the US Army, digital marketing, media operations, and client services, Will Ferguson brings a unique blend of leadership, strategic thinking, and operational expertise to his roles. His commitment to promoting Veterans in the advertising domain showcases his dedication to giving back and creating opportunities for those who have served.

Beyond his professional endeavors, Will Ferguson's interests include live sports, music, the nuances of language like the Oxford comma, and architectural features such as the iconic water towers of NYC, reflecting a well-rounded personality with diverse passions.