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Will Cuming
Self-managed Artist at LANKS
Will Cuming is an accomplished artist manager and musician, known for his role as the artist LANKS. He has a background in both music and technology, serving as a Product Development Manager at UNIFIED Music Group's Community Music initiative. His expertise lies in blending artistic vision with technological innovation, making him a significant figure in the music industry.
Background and Education
Will Cuming is also a full-stack web developer and is currently pursuing a master's degree in Business Analytics at the University of Technology Sydney. This combination of skills allows him to navigate both the creative and technical aspects of the music business effectively.12
Career Highlights
- Artist: Under the moniker LANKS, he has released various works as an electronic singer-songwriter and producer, showcasing his talent as a multi-instrumentalist.3
- Management Role: At UNIFIED Music Group, he is involved in product development, focusing on enhancing services for artists within the Community Music framework.24
Cuming's dual expertise in music and technology positions him uniquely to influence the evolving landscape of the music industry.
