Will Critchlow

CEO at SearchPilot

Will Critchlow is a prominent figure in the field of SEO and digital marketing, having co-founded Distilled in 2005 and later launched the SearchLove conference series in 2009.

He expanded the SEO consulting business and conference series to the US, resulting in the establishment of offices in Seattle and New York, and organizing conferences in San Diego, New York, and London.

In 2020, Will spun out a platform for SEO A/B testing and agile changes to large websites, forming the independent business SearchPilot, while the remainder of Distilled was acquired by Brainlabs.

Currently, his primary focus is on leading SearchPilot, and he remains involved in the SearchLove conference series under the ownership of Brainlabs.

Highlights

Sep 25 · twitter

The Nike example here is wild.

I would expect to be able to take a single pair of shoes, take a photo of them and make this ad. How does the ad imply wide availability? https://t.co/qMwPlaDP1I

Sep 13 · twitter

This was a really fun chat:

Mar 27 · Search Engine Journal

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Mar 27 · Search Engine Journal

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