Will Coleman

Will Coleman is the CEO and co-founder of Alto, a premium ride-sharing service based in Dallas, Texas.12 He has been leading the company since May 2018, bringing a unique approach to the ride-hailing industry.1

Background and Experience

Before founding Alto, Will Coleman was a partner at McKinsey & Company.2 His entrepreneurial spirit dates back to his youth, as he started his first business, Coleman Computer Consulting, at the age of 12 to help neighbors set up home networks.3

Alto's Innovative Approach

Under Coleman's leadership, Alto has differentiated itself in the ride-hailing market by:

1. Owning its fleet of vehicles
2. Employing drivers as W-2 employees rather than independent contractors2

This approach aims to provide a safer, more consistent, and personalized rideshare experience for customers.4

Professional Mission

Coleman describes himself as being on a mission to redefine an industry, likely referring to his efforts to transform the ride-sharing sector through Alto's unique business model.1 His focus appears to be on leveraging technology to create innovative solutions in the transportation industry.

Will Coleman's LinkedIn profile can be found under the username "will-coleman", as mentioned in the query.