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Will Chancellor
Senior Manager - Enterprise Data Management at H-E-B
Will Chancellor is the Senior Manager of Enterprise Data Management at H-E-B, a role he has held since January 2018. Based in San Antonio, Texas, he is responsible for overseeing Master Data readiness and has implemented a multi-tiered Data Governance structure to enhance the stability and continuous improvement of H-E-B's Master Data resources. His work includes collaborating with various stakeholder groups to establish a new Product Taxonomy framework, which supports the integration of hundreds of new product attributes aimed at improving business and customer-facing functions.12
Chancellor has a robust background in product management and eCommerce, having previously served as Senior Product Manager for H-E-B's websites (heb.com and hebtoyou.com) from April 2016 to January 2018. In this capacity, he was instrumental in transitioning the development process from Waterfall to Agile methodologies and enhancing customer experiences through various online features.1
He holds a BA in English from Texas A&M University and is a Certified Scrum Product Owner, reflecting his commitment to agile practices in product management.13
