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Will Ayers
Founder of FOUND.
Professional Background
Will Ayers is an esteemed designer and innovative thinker known for his impressive contributions to the field of contemporary design. As the Founder and Creative Director of FOUND., a cutting-edge multidisciplinary design studio located in the heart of Downtown Los Angeles, Ayers leads a team dedicated to transforming the way we experience and interact with our environment through modern signage and wayfinding solutions. With an eye for contemporary advancements, FOUND. integrates digital technology, GPS, haptic feedback, and artificial intelligence into its design strategy, thereby modernizing conventional approaches and setting a new standard for the industry.
Ayers has amassed over 17 years of global experience, leading projects in a diverse array of countries including China, Russia, Malaysia, the United Arab Emirates, Qatar, Egypt, Oman, India, South Korea, and throughout the United States. His wide-ranging expertise has made him a sought-after figure in the field, allowing him to work with numerous prestigious clients such as Abu Dhabi Municipality, Cedars-Sinai, LA Metro, and the Bjarke Ingels Group, among many others.
At FOUND., Ayers and his team strive to adapt to the rapidly evolving cultural landscape influenced by technology. They challenge the status quo, endeavoring to beautify and enhance the surroundings in which we live. Their avant-garde work critically examines and redefines the relationships between static and dynamic environments and the purpose of signage and wayfinding.
Education and Achievements
Will Ayers possesses a robust educational foundation that greatly contributes to his design acuity. He earned a Master of Fine Arts (M.F.A.) in Three Dimensional Design from the prestigious Cranbrook Academy of Art, widely recognized for its rigorous curriculum and emphasis on experimental practices. This academic experience not only honed his creative capabilities but also provided exposure to the latest trends and technological developments in design.
Prior to earning his M.F.A., Ayers obtained a Bachelor of Fine Arts (B.F.A.) in Graphic Design from the University of San Diego, nurturing his artistic skills and establishing an essential understanding of design principles. In addition to these degrees, Will has also pursued further studies at prominent institutions such as the Rhode Island School of Design, the Massachusetts College of Art and Design, and the Lorenzo de Medici Institute in Florence, Italy, enriching his perspective and expertise in design through exposure to diverse cultural and artistic influences.
Notable Achievements
Throughout his career, Will Ayers has significantly impacted the design community by being at the forefront of innovative practices that blend art, technology, and functionality. His work has not gone unnoticed, garnering acclaim from various sectors of the industry. Ayers’s approach to design not only addresses current needs but anticipates future challenges brought on by the rapid advancements in technology and changing urban environments.
By founding FOUND., Ayers has positioned himself as a leader in a niche market that addresses one of the most pressing issues of contemporary urban living: effective wayfinding and intuitive signage systems that cater to both digital and physical needs. His commitment to fostering creativity and pushing the boundaries of design norms is reflected in the quality and impact of his work.
Will Ayers’s design practice symbolizes a fusion of artistic expression and practical application, appealing to municipalities, corporate entities, and health organizations alike. His collaborations with clients such as Aldar and TDIC Abu Dhabi have resulted in dynamic wayfinding solutions that enhance user experience in public spaces. With an eye toward a future defined by technological integration, Ayers and FOUND. are paving the way for how environments communicate with inhabitants.
Ayers's combination of a diverse global perspective, a strong educational background, and a commitment to innovation positions him as a frontrunner in the design industry, making him an invaluable resource for contemporary design solutions that expertly meld aesthetics with functionality.