Wilko Klaassen

Wilko Klaassen is an accomplished business leader and a seasoned expert in e-commerce, digital marketing, and cross-channel retailing. With over two decades of experience, he has held various senior management positions and has worked for renowned companies such as Electrolux, LEGO, and Husqvarna Group. He has also won a EuroMBA Consortium Master's in Management degree and completed his education in Business and Economics at universities in the Netherlands and Denmark. Living and working internationally, he currently serves as the General Manager for the BeNeFra region at Klarna, a smooth payment company. As the former Chief Digital Officer at Bakker.com and former VP of Global Online and Global Head of eCommerce at Husqvarna Group and LEGO Group, respectively, he has overseen numerous digital strategies' development and implementation. His roles have consistently focused on business development, process optimization, and interacting with consumers and shoppers to unlock market and profit opportunities.