Wilfred Opstal

Wilfred Opstal is a professional with an extensive background in events management and hospitality. He currently serves as the Head of Events UK for Soho House & Co, a position he has held since December 2020.1

Professional Career

Soho House & Co Journey

Wilfred has been with Soho House & Co for over 16 years, progressively advancing through several roles:

• Events Manager at Soho House (May 2007 - October 2013)
• Soho House & Little House Mayfair Events Manager (October 2013 - March 2016)
• House Relationship Manager UK (March 2016 - December 2020)
• Head of Events UK (December 2020 - Present)

In his current role, he oversees private events, event teams, sales, and VIP relations across:

• 12 members clubs
• 5 cinema locations
• 3 co-working event spaces
• 7 standalone restaurants in the UK1

Additional Professional Interests

Alongside his primary role, Wilfred is also the owner of Inter-art, an art consultancy that he has been running since January 2007.1 He previously worked in various sales and events roles, including positions at:

• Chester Boyd (Sales Executive)
• Quod Restaurant (Events Manager)
• Conran Restaurants (Sales Co-Ordinator)1

Education

He studied at Deltion College Zwolle in the Netherlands, completing a program in Middelbare Hotelschool (Hospitality Management).1

Personal Branding

Interestingly, his Twitter bio playfully describes him as "Head of Events UK for Soho House & Co, Baron by night"2, suggesting a sense of humor alongside his professional persona.