Whitney Ricco

Whitney Ricco is an accomplished professional currently spearheading cross-media measurement and media test & learn strategies for OTT, Branded Entertainment, and digital partners in North America.

Her educational background includes a BSBA in Marketing from The Ohio State University Fisher College of Business and a Masters of Science in Business Analytics from Purdue University Krannert School of Management.

With extensive experience at Procter & Gamble, Whitney has held roles such as Senior Media Innovation Manager for the North America P&G Portfolio, Media Analytics & Consumer Insights Manager for North America Pantene, Media Analytics & Pricing/Promotion Manager, and Media Analytics Manager for the North America Hair Care Portfolio.

Prior to her time at Procter & Gamble, she served as a Senior Marketing Manager, Marketing Manager, Brand Marketing Analyst, and Associate Category Manager at Sunoco LP, showcasing a diverse skill set and expertise in various marketing functions.

Additionally, Whitney Ricco has experience as a Studio Manager at LCD Photography, further highlighting her comprehensive background in both corporate and creative environments.