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Whitney Wicks
Senior Marketing Manager at Crown & Caliber
Whitney Jump Wicks is an accomplished marketing professional with nearly a decade of experience in both B2B and B2C settings. With degrees from Texas A&M University-Corpus Christie in Business Administration and Marketing, she specializes in creating and executing successful integrated marketing campaigns that increase brand awareness, drive results, and enhance brand equity.
Her career has taken her through a variety of roles, including Senior Marketing Manager and Digital Marketing Manager at Crown & Caliber, a Marketing Specialist at I.B.I.S., Inc., and an Associate Revenue Engineer at The Pedowitz Group. Over the years, she has honed her skills in creating successful awareness campaigns and lead-generation programs in various marketing automation tools, including Hubspot, Eloqua, Act-On, and ClickDimensions.
Whitney's expertise lies in developing integrated marketing campaigns based on key value propositions, customer segmentation, consumer insights, competitive intelligence, and sales strategy. She leverages these insights to drive customer engagement and create successful marketing initiatives that resonate with target audiences.