Whitney Bell

Whitney Bell is a prominent marketing professional who recently transitioned to the role of Chief Marketing Officer for Toronto's new WNBA team. Before this appointment, she served as the Head of Marketing for Canada and International at Lyft, where she was instrumental in establishing Lyft's presence in Canada as the company's first marketing hire in the country.146

Background and Experience

• Education: Whitney graduated from Queen's University with a Bachelor of Commerce (Honours) and later earned a Master of Business Administration.3
• Career Path:
  • Lyft: Whitney joined Lyft in 2018, playing a pivotal role in its launch into Canada. Over her three-year tenure, she advanced to Head of Marketing, overseeing marketing strategies that contributed to the company's growth in the region.45
  • Clutch: After her time at Lyft, she became Vice President of Marketing at Clutch, focusing on brand building and performance marketing strategies.26

Whitney Bell's extensive experience spans over 16 years in various industries, including technology and consumer packaged goods (CPGs). Her work has emphasized balancing brand awareness with performance marketing, showcasing her ability to drive both brand recognition and sales.2