Matthew Smith

Matthew Smith is the founder of Wimp Decaf Coffee Co., a direct-to-consumer brand that aims to rebrand decaf coffee as a delicious and chill treat.1 With a background in design and entrepreneurship, Smith has had an extensive career in the tech and creative industries before venturing into the coffee business.

Career Highlights

Entrepreneurial Ventures::

• Founder of Wimp Decaf Coffee Co. (current venture)12
• Founder of Really Good Emails, a premier product and marketing email gallery2
• Co-founder of The Iron Yard, one of the most successful coding schools in the United States (sold to Apollo)2
• Founder of Atlas Local, the first full-scale coworking location in the Southeast (sold to partners in 2018)2

Professional Experience::

• Partner at Bunsen (January 2021 - Present)2
• Founder of Fathom & Draft (January 2015 - November 2020)2
• Chief Creative Officer at Relay Foods (August 2012 - July 2014)2
• Creative Director at Zaarly, Inc. (June 2011 - October 2012)2

Education

• Bachelor of Fine Art from Colorado State University (1997 - 2004)2
• Studied at Portsmouth School of Art & Design (2000 - 2002)2

Wimp Decaf Coffee Co.

Smith launched Wimp Decaf Coffee Co. in June 2024 with a vision to change the perception of decaf coffee.1 The company's mission is to show that choosing decaf is not a sign of weakness but a conscious lifestyle choice.3 Smith's personal experience with reducing caffeine dependency inspired him to create a brand that celebrates decaf as a sustainable and enjoyable option.1

Approach to Business

Smith is known for his creative approach to business and marketing. For Wimp Decaf, he chose to focus on email marketing as the pillar of their marketing mix, leveraging his experience from Really Good Emails.1 He emphasizes building relationships with customers and aims to turn transactions into deeper connections.1

Matthew Smith's LinkedIn username is matthew-smith-3a26423, as mentioned in the query.