West Stringfellow

West Stringfellow is the Vice President of Internal Innovation and Operations at Target. He has an extensive background in product development and innovation, having worked for over two decades with major companies such as Amazon, PayPal, Visa, and various startups. His career is marked by a strong focus on launching award-winning products and platforms, which includes leading a startup accelerator at Target that received over 530 applications in its first year from retail businesses across 45 countries.12

Professional Background

• Current Role: Vice President of Internal Innovation and Operations at Target.
• Previous Experience:
  • Chief Product Officer at Bigcommerce, where he managed teams across multiple locations and launched significant product improvements.
  • Senior Director roles at PayPal, where he oversaw large teams and budgets focused on product innovation and customer experience.
  • Marketplace Category Manager at Amazon, responsible for managing key product categories and relationships with third-party sellers.13

Notable Achievements

• Startup Accelerator: West proposed and built a startup accelerator within Target, successfully mentoring numerous startups during its operation.
• Patents and Innovations: He holds five patents related to his work in technology and innovation, demonstrating his commitment to advancing business practices through creative solutions.1

West Stringfellow is also involved in mentoring executives and entrepreneurs through his venture, HowDo.com, where he helps others accelerate their careers and companies.1