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West Paschal
Chief Revenue Officer (CRO) at Alpine IQ
Professional Background
West Paschal is a distinguished and accomplished cannabis industry professional known for his exceptional sales leadership and entrepreneurial spirit. With a robust career history that includes significant positions in both established enterprises and fresh startups, West has garnered a reputation for driving growth and innovation in the cannabis sector. His journey through the Rural Entrepreneurship program at Texas A&M University provided him with a solid foundation in agricultural economics, allowing him to blend academic knowledge with practical experience.
West’s professional journey is marked by a variety of influential roles. He currently serves as the Chief Revenue Officer (CRO) at Alpine IQ, where he plays a pivotal role in aligning the company’s revenue strategies, optimizing sales processes, and fostering the growth of technology-driven solutions that enhance the cannabis business landscape. In his previous role as Vice President of Sales at the same company, West successfully led teams and strategized initiatives that resulted in substantial revenue boosts. His ability to inspire and guide sales teams is well-recognized in the industry, making him a vital asset to any organization he is part of.
Before his tenure at Alpine IQ, West worked as a Business Development Associate at Tilray, one of the largest global players in the cannabis industry. In this capacity, he was instrumental in expanding market reach and forging valuable partnerships that propelled the company’s mission forward. His early career also includes significant contributions as a Sales Representative at Bamberger Polymers, where he demonstrated his prowess in driving sales and cultivating customer relationships.
West's professional repertoire is further distinguished by his internship at Cargill, where he gained insight into operations and supply chain dynamics—key contributors to his overall understanding of the agricultural sector. Beyond corporate settings, West has embraced a unique adventure as a Whitewater Raft Guide and Kayak Instructor at Rocky Mountain Outdoor Center, highlighting his versatile skills and love for the outdoors. His venture as the Owner-Operator of Paschal Lawns also showcases his entrepreneurial spirit and commitment to serving his community through local business initiatives.
Education and Achievements
West Paschal earned his Bachelor of Science (B.S.) degree in Agricultural Economics with a focus on Rural Entrepreneurship from Texas A&M University. This educational background uniquely positioned him to tackle challenges within the agricultural landscape, particularly in the rapidly evolving world of cannabis. The Rural Entrepreneurship program at Texas A&M equipped him with an understanding of how to turn innovative ideas into tangible business solutions, a skill he has consistently demonstrated throughout his career.
His academic achievements have served as a springboard for a series of remarkable professional milestones. West's capability as a sales leader and trendsetter in the cannabis industry is reflected in his strategic approach to overcoming obstacles and driving sustainable business practices. His extensive background in sales and business development, coupled with his academic dedication, cements his status as a forward-thinking professional who understands market dynamics.
Notable Achievements
In addition to his leadership roles and numerous positions across various organizations, West Paschal has established himself as an influential figure within the cannabis industry. As Chief Revenue Officer at Alpine IQ, he is at the forefront of innovative sales strategies that cater to the unique needs of the cannabis market. Also, West has consistently demonstrated a commitment to refining sales methodologies that bridge gaps between established protocols and the novel approaches required by emerging markets, particularly in cannabis and agricultural economics.
Furthermore, West's diverse experiences—from leading sales at established firms to pioneering startups—position him as an expert in navigating the complexities of market demands. His leadership is characterized by a focus on data-driven decision-making and a passion for harnessing technology to achieve business objectives.
Overall, West Paschal's journey as a survivor of the Rural Entrepreneurship program and his evolving career in the cannabis industry illustrate a dynamic professional who remains steadfast in his pursuit of excellence, innovation, and sustainability.