Wes Gay

I help brands find the right words for sales & marketing | Use StoryBrand to do it

Wes Gay is the CEO and Chief Guide at Wayfinder, a StoryBrand certified agency that specializes in helping brands clarify their messaging and marketing strategies. Since its inception, Wayfinder has grown to become a notable agency, generating significant revenue within a short period. Wes transitioned from being a freelance copywriter to leading this agency after recognizing the potential for greater impact through collaborative efforts rather than working solo.1

Professional Background and Achievements::

StoryBrand Certification: Wes is a certified StoryBrand guide, which equips him with a framework to assist clients in articulating their messages effectively. He emphasizes the importance of clarity in communication for enhancing marketing and sales outcomes.1 2
Content Creation: He is also a TEDx speaker and contributes to Forbes, where he shares insights on marketing and storytelling. His approach involves providing valuable content to help brands navigate complex ideas and engage their audiences effectively.1 2
Client Services: At Wayfinder, Wes and his team offer various services including copywriting, website development, lead magnet creation, and email marketing, all aimed at simplifying complex concepts into clear messages for clients.1

Wes Gay's journey reflects a significant transformation from unemployment to leading a successful agency, driven by his commitment to helping others find clarity in their messaging and branding efforts.