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Weronika Szwajda
Creative Strategist
Weronika Szwajda is an Integrated Senior Strategist at Dentsu Creative, where she focuses on creative strategy and the integration of various marketing disciplines. Her professional interests include creative coding, the anthropology of new technologies, and the future of metropolises, with a strong emphasis on sustainable practices such as degrowth.1
In her role at Dentsu Creative, Szwajda has been involved in notable projects, including campaigns for major brands like McDonald's, which received recognition for their cohesive brand storytelling.3 She also engages with contemporary trends in digital marketing, discussing shifts from influencer culture to a new creator economy.2
Szwajda's background is diverse, encompassing communication, brand consultancy, digital strategies, eCommerce, and corporate social responsibility (CSR) strategies, positioning her as a versatile professional in the marketing landscape.
