Wendy Reid

Wendy Reid is the Head of Global Licensing and Strategic Partnerships at Hamilton Beach Brands Inc., overseeing operations in North America, Brazil, and the APAC/EMEA regions. She has held this position since February 2014, during which she has significantly contributed to the company's growth and strategic direction.

Professional Background

• Career Start: Wendy began her career in the biotechnology and pharmaceutical sectors before transitioning to consumer products.
• Current Role: At Hamilton Beach, she manages all licensed consumer products, which represent over $400 million in annual retail sales. Her responsibilities include:
  • Full P&L responsibility and strategic planning for licensed products.
  • Leading negotiations for new strategic partnerships globally.
  • Managing relationships with partners and coordinating cross-functional teams to bring products to market.
  • Developing annual licensing budgets and consulting on growth plans for licensees, achieving over 300% increase in licensing revenues since her arrival.13

Skills and Achievements

Wendy is recognized as a strategic business development leader with expertise in:

• Global trademark and brand licensing.
• Intellectual property management.
• Corporate partnerships.

Her accolades include:

• 2016 Strategic Thinker Award
• 2016 Sales Growth Award
• 2017 Sales Growth Award

She is also a member of several professional organizations related to licensing, including LIMA (International Licensing Industry Merchandisers' Association) and LES (Licensing Executives Society) .12

Education and Training

Wendy has received training in stakeholder influence, negotiation, and licensing, enhancing her capabilities in managing complex partnerships and driving business growth within her organization.1

Overall, Wendy Reid's extensive experience in both biotechnology and consumer product development, combined with her strategic leadership at Hamilton Beach Brands, positions her as a key player in the global licensing landscape.