Wendy March

Wendy March is a highly experienced Principal Engineer with a background in User Experience (UX) leadership and new business innovation. Over the years, she has garnered several accolades for her work in driving innovation through award-winning products. Wendy brings her research and design expertise to the process of silicon architecture, leading a broad cross-section of architects and engineers to develop experience-driven products. She holds a master's degree in Computer Related Design from the Royal College of Art, an MSc in Information Systems from the University of Brighton, and a BA in American Literature from the University of Sussex. With over two decades of industry experience, Wendy has held various leadership roles at Intel Corporation, including Director of User Experience for New Business Initiatives, Director of User Experience Design for the New Devices Group, and Design Manager for the New Devices Group. At Intel, Wendy drove innovation through strategic planning, interaction design, product design and development, and research team leadership and management. She has also worked as an interaction designer at IDEO and Taligent (IBM) and held a research manager position at the BBC. As an educator, Wendy has taught classes at Parsons, Art Center, and the Royal College of Art, and served as an external examiner at CIID and a judge for the Microsoft Design Expo. Wendy has contributed to over 20 patents.