MentorCoach

UC Irvine Extension

Villanova University

Santa Barbara City College

Creator of the Micro Audio Summit System ✶ I help Coaches & Creators flood their email list & fill their programs with a reliable lead-generation machine in half the time of the traditional virtual summit model.

Are you looking for expert speakers to be part of your upcoming Micro Audio Summit, event, or podcast? The Speaker Rolodex is a free public directory for online coaches and program creators who want visibility and more speaking invitations. While we know many of the experts listed in the Rolodex, please take some time to do your own research to make sure you find some great fits for your event.

Find your next expert Speaker and get listed for free here:
<a href="https://wendybreakstone.com/rolodex-main/">https://wendybreakstone.com/rolodex-main/</a>

WendyBreakstone.com - Creator of the Micro Audio Summit™️

Founder of The Speaker Rolodex

Audio Summits Made Simple is for coaches and program creators who have considered hosting (or have hosted) a virtual summit, and now want to create a unique event that is more accessible and requires less stress!

We help you stand out in your niche and make a more powerful impact with your audience.

Visit my website, <a href="https://audiosummits.com">https://audiosummits.com</a> to learn about the power of hosting a audio-only event.

Audio Summit Coach & Creator of the Micro Audio Summit™️

As a seasoned marketing professional and trained business coach, I’ve built several multi-6-figures businesses attracting prospects and converting them into high-value clients.

-  To schedule a sales strategy call and learn how I will you accelerate your growth by enrolling more of your prospects into perfect clients, click here ➜ <a href="https://www.wendybreakstone.com/intro-call">https://www.wendybreakstone.com/intro-call</a>

Past service-based coaching includes Business management & systems coaching for service-based entrepreneurs who need to scale their growth, marketing and sales consulting for ecommerce entrepreneurs, and project coaching and training for small teams who need to streamline to accelerator growth.

I have a background in marketing and sales within tech companies like Citrix GoToMeeting/GoToWebinar where I managed million-dollar budgets and negotiated deals with some of today’s leading authors, speakers, and media outlets.

It’s these experiences, combined with my expertise and training in business management and entrepreneurial coaching, that allow me to be viewed as a trusted Program Advisor in order to help your prospects into the program that will best serve them and open a long-lasting powerful relationship between you and your new client.

Marketing & Operations Consultant

In this strategic, content-driven demand generation role, I plan and execute on webinar-related strategies to drive demand for GoToMeeting/Webinar/Training offline sales force. I’ve increased overall Net New Leads more than 15% while reducing Cost per New Lead by more than 25%. I also lead project management of special projects and events for the Demand Creation Center of Excellence.

-    Develop and execute demand generation strategy through webinars to acquire new leads into funnel
-    Research and analyze thought leadership space and key influencers that reach each product’s persona targets
-    Manage budget and forecasting on spend vs. leads and opportunities
-    Build relationships and negotiate with partners, outlets, authors and speakers for content sponsorships
-    Lead special projects and manage outcomes on behalf of Demand Generation COE
-    Drive landing page development and gated content strategy for increased lead capture
-    Manage budget of media/advertising spend; work in accounting systems on forecasting
-    Drive cross-communications with offline conversion, content, sales and product teams

Citrix

Marketing Manager, Demand Generation (GoToMeeting-GoToWebinar-GoToTraining)

In this multi-faceted marketing role, I am able to utilize my product marketing and online marketing experience to increase product and brand awareness through to engagement and retention.
-  Manage and end-to-end marketing projects with COEs for GoToMeeting
-  Influence and drive project rollout and go-to-market strategy
-  Marketing lead for the Business Voice product offering teams
-  Work with executive leadership of Communication Cloud on strategy for offline and online marketing channels
-  Maintain transparent communications with internal and external stakeholders
-  Manage the implementation of lead generation projects with various marketing and product teams
-  Development planning of marketing and onboarding nurturing tracks for customer retention (in Marketo)
-  Manage budget of media/advertising spend
-  Work with external agencies on SEO/SEM and media

Marketing Manager, Product Marketing for GoToMeeting & Audio

In this executive management role, I drove all aspects of brand and inbound/outbound marketing for Service Objects, a data validation SaaS company.  SO currently offers 24 discrete contact validation APIs.  I manage a marketing budget of approx. $500k/annually, and hold the responsibility of  all lead generation tactic for the sales team.  I’ve increased high quality organic MQLs more than 37% while reducing poor quality PPC leads by 87%.

Director of Marketing role includes:
-    Own the lead generation and online marketing strategies
-    Manage and drive online marketing strategy for lead generation
- successfully pass approx 30% of all MQLs over to Sales as “Sales Qualified Leads”)
-    Research and oversee competitive marketing and report to internal teams
-    Manage SEO, SEM/PPC programs and contractors for lead generation
-    Strategize and prepare  product launches into market
-    Direct and oversee public relations efforts and positioning
-    Manage the development of sales tools for sales and customer support
-    Work effectively with Executive Team and non-manager level employees
-    Manage three direct marketing reports; and report to CEO

Service Objects

Director of Marketing

- Manage & coordinate large-scale CMS and ecommerce projects
-    Manage client relationships
-    Develop and integrate social media marketing plans
-    Consult with clients on brand and product marketing
-    Provide leadership to creative and programming teams

Mission Web Marketing

Sr. Web Development Project Manager

BigBand Networks, a public company, and a leader in the B2B video networking software/hardware industry was successfully acquired by Arris in Nov, 2011.  I reported directly to VP of Marketing to drive online and corporate communications strategy.

-    Directed corporate website enhancements and features in conjunction with new product launches, PR, events
-    Supervised and directed creative and corporate website resources (internal and external agency resources)
-    Collaborated with Product Marketing to develop initiatives aimed at improving customer awareness
-    Managed creative content for advertising and media assets (print and digital)
-    Managed agency relationships (digital publishers, public relations team)
-    Managed distribution and flight schedules across digital publishers;
-    eMarketing support for webinars, tradeshows and panel events
-    Oversaw email marketing management and CMS list management
-    Metrics, ROI and KPI monthly reporting to management team
-    Launched Company’s social media programs

BigBand Networks

Online Marketing & Web Manager

Directed and executed on all aspects of marketing communications, creative content, online initiatives, and
tradeshows. Maintained strategic role in go-to-market plan for three SaaS products into the unified communications
marketplace (Visual Voicemail, FUZE Online Meetings, FUZE App for iPhone).

-    Directed creative content including website user interface, digital media campaigns, print,
-    Executed new branding, identity, and value propositions to corporate website and microsites
-    Collaborated on strategic and tactical go-to-market plans for email marketing and online advertising, PR,
tradeshows, collateral, corporate website, and sales material
-    Managed website development and user interface direction for corporate website and microsites
-    Organized successful tradeshow events (Macworld 2009, Web 2.0, Interop, CTIA)
-    Coordination with product management and engineering teams
-    Managed all external agency relationships (PR, advertising, SaaS providers)
-    Trained on marketing platforms: Marketo, Eloqua, MediaPlex and Exact Target
-    Advanced familiarity and participation with Scrum procedures in an Agile development environment

CallWave, Inc.

Director, Marketing Communications

Proven project management leadership success for team of 6-8 programmers and engineers. Significantly increased revenue through client sales, and suggesting feature-rich and custom development. Successfully implemented a comprehensive time tracking system and project management workflow for engineering team which dramatically increased monthly billable revenue.

Wendy Breakstone