Wendy Barlin

Wendy Barlin is a prominent financial expert, CPA, and the founder of About Profit, a consultancy dedicated to helping business owners enhance their profitability through effective financial strategies. With over 25 years of experience, she specializes in guiding entrepreneurs to grow their profits, reduce taxes, and improve their overall financial health without the traditional constraints of budgeting.

Professional Background

• Founder and CEO of About Profit: Wendy established this firm to provide comprehensive bookkeeping, tax, and planning services tailored for business owners. Her approach emphasizes practical and understandable financial strategies that empower clients to take control of their finances.12
• Author: She wrote "Never Budget Again," a guide that challenges conventional budgeting methods by offering alternative strategies for managing finances effectively.13
• Speaker and Consultant: Wendy is a sought-after speaker at various conferences and events, where she shares insights on financial management and business growth. She has been featured in media outlets such as ABC 7 Los Angeles and CBSN Los Angeles.1

Areas of Expertise

Wendy's expertise encompasses:

• Tax Strategies: She focuses on implementing tax-saving strategies for owner-led businesses, helping them optimize their financial outcomes.24
• Client Profitability: Rather than merely increasing revenue, she advises businesses to concentrate on client profitability, recognizing that a small number of clients often generate the majority of profits.1
• Delegation and Business Systems: Wendy emphasizes the importance of creating robust systems within businesses that allow them to operate independently of the owner, thus enhancing overall valuation and operational efficiency.1

Professional Affiliations

Wendy is an active member of professional organizations such as the California Society of CPAs and the American Institute of Certified Public Accountants, which underscores her commitment to maintaining high standards in her practice.1

Through her work at About Profit, Wendy Barlin continues to make significant contributions to the financial well-being of her clients, equipping them with the tools they need to succeed in today's competitive business landscape.