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Wen Guo
Founder at BOOPER™ - Dog Social Network. Check us out on the app store!
Professional Background
Wen Guo is a dynamic entrepreneur and tech innovator, best recognized for founding the BOOPER™ app, which connects dog owners with nearby dog parks and like-minded friends. With a passion for enhancing the social experience of pet ownership, Wen has successfully launched this engaging platform, allowing users to discover local dog parks, connect with fellow pet lovers, and organize playdates for their furry friends. Her entrepreneurial spirit and vision for community-building highlight her commitment to creating a more connected world for pet owners.
Prior to her venture with BOOPER™, Wen accumulated significant experience in the tech and online gaming industries, excelling in user acquisition and growth strategy. As the Sr. Manager of Global User Acquisition at Nike, she honed her skills in digital marketing, strategic planning, and data analysis, contributing to the company’s customer engagement and growth across varied markets. In this pivotal role, Wen implemented innovative marketing strategies that fostered larger consumer bases and deeper brand loyalty.
Wen's career also includes impactful positions at Pocket Gems, where she served as the Associate User Acquisition Manager for the highly popular mobile game War Dragons, as well as time spent at Storm8 as a User Acquisition Analyst. Her analytical acumen allowed her to shape marketing campaigns and drive user engagement, establishing her as a key player in the rapidly evolving mobile gaming sector.
Wen’s early career experiences include valuable roles at the Berkeley Research Group LLC, where she worked as both a Litigation Consulting Associate and a Summer Associate. Her background in data analysis and consulting provided her with a solid foundation in research methodologies and strategic problem-solving, essential skills that she has carried into the tech industry.
Education and Achievements
Wen Guo achieved her Bachelor of Arts degree from the prestigious University of California, Berkeley, where she double-majored in Statistics and Psychology. This interdisciplinary education equipped her with a robust understanding of data-driven decision-making and human behavior, both of which are essential in the fields of user acquisition and customer engagement.
Her educational background, combined with her hands-on work experience, has contributed to her significant accomplishments across various industries. Wen’s ability to integrate statistical insights with psychological principles showcases her unique approach to solving complex challenges in user acquisition and product development.
Notable Achievements
Wen Guo's most notable achievement is undoubtedly the establishment of BOOPER™, an innovative app designed to cater to the needs of dog owners. The app promises to transform how pet owners locate dog parks, meet friends, and arrange dog playdates — enhancing the overall experience of pet ownership. Wen's vision for BOOPER™ not only addresses a practical need for pet owners but also promotes community building and social engagement in the pet ownership experience.
Throughout her career, Wen has been recognized for her analytical and strategic contributions, reflected in her successful record in user acquisition and digital marketing at leading tech companies. Her dedication to building collaborative and user-friendly platforms is evident through her work, making her a leader in the pet technology industry and a source of inspiration for fellow entrepreneurs.
Wen continues to thrive in her endeavors, championing innovative ways to foster community relationships among pet owners and leveraging her vast experience in technology, marketing, and data analysis to ensure BOOPER™ meets the ever-evolving needs of its users.
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