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Welington Fonseca
EVP, Global Customer Marketing & eCommerce at Shiseido
Welington Fonseca is a dynamic multilingual senior marketing executive known for transforming marketing capabilities for retail industry giants globally. With a strong track record, he excels in strategic analysis, brand development, and high-impact marketing programs. Leveraging the latest technologies, he drives business growth through traditional, digital, mobile, and social media channels. With expertise in customer acquisition, CRM, SEO, SEM, and team leadership, Welington has a proven ability to boost revenue and market share. His educational background includes certificates and degrees from reputable institutions like Northwestern University, ESPM, Universidade Presbiteriana Mackenzie, and the University of Michigan. Throughout his career, Welington held executive roles at renowned companies like Shiseido, Rent The Runway, Gilt Groupe, Lord & Taylor, Toys R Us, Borders, and RR Donnelley, where he demonstrated his prowess in marketing, analytics, loyalty programs, and business development.
