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Weiting Tan
Managing Director at El Masnou
Weiting Tan is the Managing Director at El Masnou, a Singapore-based startup that focuses on creating innovative and experiential events. Tan played a pivotal role in launching "The Bubble Tea Factory," an interactive pop-up event that combines various sensory experiences for bubble tea enthusiasts. This event aimed to engage visitors through unique installations and was supported by notable partners like the Singapore Tourism Board and local brands.1
Tan's background is diverse; he has held leadership positions in several companies, including Lucid Experiences and Wantedly Singapore. He has a strong focus on creating meaningful experiences that resonate with modern consumer trends, particularly among younger demographics who prioritize experiences over material goods.2 His insights into shifting consumer behavior have influenced El Masnou's strategic direction, emphasizing the importance of experiential marketing in today’s marketplace.1
In addition to his role at El Masnou, Weiting Tan has been involved in various initiatives aimed at enhancing visitor engagement through social media and innovative marketing strategies.1
