Wei Liu

Wei Wei Liu is an Associate Partner at McKinsey & Company, based in the San Francisco office. She specializes in the Growth Marketing and Sales practice, focusing on helping consumer and retail clients enhance their marketing strategies and sales performance. Liu has been recognized for her leadership in this area, contributing to various insights and publications related to marketing effectiveness and customer engagement.123

Liu holds a degree from Harvard Business School, which complements her extensive experience at McKinsey, where she has progressed through various roles, including Engagement Manager and Business Analyst. Her work emphasizes the importance of personalization in marketing, particularly in the context of evolving consumer behaviors during and after the COVID-19 pandemic.235

In her role, she actively collaborates with teams to drive initiatives that leverage data analytics for better customer understanding and engagement, aiming to deliver significant revenue growth through personalized marketing strategies.34 Liu's contributions are part of McKinsey's broader efforts to address challenges in digital sales and customer relationship management within the retail sector.4

You can find more about her professional background on her LinkedIn profile .5