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Weeb Cnossen
Chief Operations Officer at SR Pro Marketing
Professional Background
Weeb Cnossen is an accomplished entrepreneur and marketing professional with a passion for technology and innovation. He embarked on his entrepreneurial journey in 1999, when he founded his first startup, United Motors. At United Motors, Weeb pioneered the e-commerce of factory-new cars, facilitating a seamless import process for vehicles from mainland Europe into the UK. This early venture not only showcased his business acumen but also set the stage for his extensive career in the high-tech industry.
Over the past two decades, Weeb has honed his skills in marketing across various startups, leading marketing activities that encompass both offline and online strategies. His experience spans global markets, encompassing everything from outbound and inbound marketing to integrated marketing communications. Weeb’s trajectory is a testament to his ability to adapt and thrive in the ever-evolving landscape of technology and business.
Weeb has played a pivotal role in several notable Israeli tech success stories, showcasing his expertise in the high-tech arena. His involvement with Mobileye, which achieved a remarkable $1 billion IPO in 2014, highlights his capability to contribute to successful, high-stakes ventures. Similarly, he was intricately linked to Panaya, which secured a significant $230 million acquisition by Infosys in 2015. Weeb's tenure at Graduway also marked a significant achievement, with the company attracting a $50 million investment from K1 Capital in 2018. This portfolio illustrates his keen insight and influence within the tech industry.
Beyond his professional endeavors, Weeb is known for his enthusiasm for connecting with people and nurturing business relationships. His drive and commitment are matched by his personal interests, particularly in outdoor sports. Whether he is mountain biking or skiing on the slopes, Weeb finds balance and inspiration from his adventurous pursuits.
Education and Achievements
Weeb Cnossen's educational background is rooted in his dedication to both leadership and engineering. He began his studies at the Royal Netherlands Army, where he attended the School for Reserve Officers and NCOs of Infantry in Ermelo and served in the 41st Light Brigade in Seedorf, Germany. This foundational experience has undoubtedly shaped his leadership approach and strategic thinking in the business world.
Continuing his education, Weeb earned a Bachelor of Engineering (BE) from Hogeschool van Arnhem en Nijmegen (HAN), further enhancing his technical expertise. He also pursued additional studies at Nyenrode Business University, where he deepened his understanding of business principles and practices.
Weeb's dedication to lifelong learning is evident through his academic journey, and he continues to leverage this knowledge in his various professional roles. His strong foundation in engineering and business principles empowers him to approach marketing and development challenges with a unique, analytical perspective.
Achievements
Weeb Cnossen boasts a remarkable career characterized by numerous achievements across various organizations. His extensive experience in leadership roles has allowed him to make significant contributions to the success of dynamic companies. Notably, Weeb has served as the Chief Operating Officer at SR Pro Marketing, where he has been instrumental in driving growth and operational excellence.
His previous roles include Head of Global Demand Generation at Anodot, where his insights into market dynamics helped propel the company's growth. As the VP of Marketing at Graduway, Weeb played a central role in shaping the company’s branding and marketing strategies, leading to successful funding and expansion efforts.
During his time as VP of Marketing and Business Development at Pro FS Group, Weeb honed his skills in market analysis and business strategy, which yielded positive outcomes for the organization. Additionally, as Senior Director of Global Marketing at Panaya, he was integral to the company’s marketing initiatives during a transformative period.
His impressive track record also includes a stint as Regional Sales Director at Mobileye, where he contributed to the company’s impressive rise in the tech industry. Weeb’s diverse experiences span across different sectors, including his roles as Business Development Director EMEA at Frost & Sullivan and Director of Marketing at HackStrike Cyber Security. These positions underscore his versatility and ability to thrive in different environments.
Weeb’s journey began with a focus on automotive sales and marketing, as evidenced by his role as General Manager and Co-founder of United Motors B.V., which laid the groundwork for his later endeavors. Drawing on this diverse background, he developed a robust understanding of operational, marketing, and sales strategies, all of which have contributed to his impressive career trajectory.
In Summary
Weeb Cnossen is not just a marketing executive; he embodies the spirit of entrepreneurship and innovation that drives the tech industry forward. His extensive experience, from pioneering e-commerce solutions at United Motors to leading marketing efforts with prominent companies like Mobileye and Graduway, reflects his deep commitment to leveraging technology for business success.
As a well-respected figure in the global high-tech community, Weeb continues to demonstrate his passion for connecting people, enhancing brand experiences, and facilitating growth in the organizations he serves. Outside of work, he wholeheartedly embraces adventure, taking to the trails and slopes as an avid mountain biker and skier—reminding us that true success is found in balancing work, passion, and personal fulfillment.
tags':['entrepreneurship','high-tech industry','marketing strategies','e-commerce','startup leadership','business development','team leadership','digital marketing','engineering education','outdoor sports'],