Web Smith

Dad, Writer, Founder at 2PM

Web Smith: Ecommerce and Media Entrepreneur

Web Smith is an ecommerce and media entrepreneur with a diverse background in founding startups, working at large ecommerce companies, and building media brands. Some key facts about Web Smith:

He has founded multiple ecommerce startups, including an early ecommerce/media company in the action sports space that he sold in 2010.1 He also co-founded men's apparel company Mizzen+Main.1 2
He served as Director of Ecommerce at media brands Uncrate and Gear Patrol, helping to implement their direct-to-consumer commerce operations.1 4
In 2016, he founded 2PM, a media company, advisory firm and seed investor focused on analyzing the intersection of media and commerce.2 3 2PM publishes industry-leading newsletters and reports with an average open rate of 42.1%.3
At 2PM, he has served as a consulting partner to numerous brands, tech companies and publishers including BigCommerce, Newsweek, Rogue Fitness, Shopify and more.3
He invests in consumer brands, SaaS technologies, media platforms and B2B services through 2PM's advisory arm.3 Investments include brands like Recess, Element, Sanzo, Haus, Alps & Meters and Rowing Blazers.2
Smith believes successful entrepreneurs must be polymaths with broad knowledge across multiple subjects to understand opportunities.2 The name "2PM" is short for "to polymaths" for this reason.2 3

So in summary, Web Smith is an ecommerce veteran and media entrepreneur who has founded startups, worked at major ecommerce brands, and now runs the influential 2PM media company and advisory firm. His diverse experience and "polymath" approach have made him a prominent voice in the ecommerce and direct-to-consumer brand space.