Hilbert College

Erie Community College

EVP, Sports & Entertainment at SpotOn, formally Appetize

Toast

GVP, Sports & Entertainment

• Leads the Sports & Entertainment division of SpotOn Enterprise, collaborates across all internal teams to help identify opportunities, develop plans, and execute the priorities needed to strengthen our position within the market, expand our product portfolio and develop go-to-market strategies.

• Responsible for developing, managing and supervising the execution of the sales and business development teams and activities to deliver revenue, qualified opportunities and leads across sales and marketing teams. Responsible for multiple market segments within the sports and entertainment industry, support of annual sales and lead demand plans. Establishing metrics for improving the effectiveness and efficiency of sales and marketing programs and teams.

• Works cross-functionally across the sales, marketing and product teams to develop a suite of products and the overarching strategic positioning specific to the hospitality industry. Ensure performance, strategy, and alignment of the organization’s revenue-generating departments.

• Provides leadership to the client services organization, and counsel to the COO and executive leaders, in implementing customer and growth objectives that appropriately reflect business goals. Responsible for managing client retention and customer satisfaction goals and metrics as well as managing departmental budgets as defined by the annual operating plan (AOP).

SpotOn

EVP, Sports & Entertainment

Appetize Point of Sale delivers foodservice and retail solutions to the largest and highest volume businesses nationwide. Located in Playa Vista, CA, Appetize is a leading Point of Sale, inventory and analytics company transforming how leading enterprises manage and process guest transactions at scale.

With an omni-channel approach, Appetize makes front of house transactions more intuitive through fixed, self-serve and handheld form factors, while providing robust kitchen and back office tools. Appetize is trusted by some of the largest and highest volume businesses in the world, including sports and entertainment properties, education campuses, theme parks, travel and leisure sites, and national chain brands.


•	Established the first dedicated sales team, including compensation, incentive programs and strategic sales plans for new market expansion
•	Created a dedicated Business Development team, established lead generation programs and marketing strategies
•	Developed initial sales/marketing business plan, created strategy and recruited new sales DNA.
•	Responsible for regular reporting of KPI's including: forecasting, financial planning, budget, and pipeline management.
•	Structure and drive critical projects and product initiatives that are key to market growth and cross-vertical expansion from Sports & Entertainment to Enterprise clients in both the F&B and Retail markets
•	Developed and implemented overall account sales strategy and coordinated activities of sales executives to achieve revenue goals; marshaled internal resources to develop plans that help achieve objectives
•	Work closely with key stake holders within Product Management, Engineering and Marketing on GTM strategies and critical projects
•	Work closely with the Partnership team to develop strategic alliances that help expand our market share through integrations or key development initiatives

Appetize Technologies, Inc.

•	Focuses exclusively on large venue market within the Leisure & Entertainment Business Vertical, including all the major concessionaires in the food service contract business
•	Develops strategic solutions that include core product and custom integration components; successfully oversees the 3 month project lifecycle from conception to “Go Live” 
•	Cultivates executive level relationships to include strategic development partnerships and product pilot programs; responds to RFPs and provide product demonstrations/presentations for perspective clients

Oracle

Senior Account Executive

•	Advanced from Senior Account Manager to Senior Sales Executive with the world’s leading developer of POS enterprise applications for hospitality and specialty retail industries 
•	Focuses exclusively on large venue market within the Leisure & Entertainment Business Vertical, including all the major concessionaires in the food service contract business
•	Develops strategic solutions that include core product and custom integration components; successfully oversees the 3 month project lifecycle from conception to “Go Live” 
•	Cultivates executive level relationships to include strategic development partnerships and product pilot programs; responds to RFPs and provide product demonstrations/presentations for perspective clients

MICROS Systems Inc

Senior Sales Account Executive

•	Directed day-to-day operational and tactical efforts in a 4 territory area while managing the implementation, service, and support departments within the District Office; executed oversight of 80+ direct reports
•	Coordinated and completed employee hiring, merit reviews, training and retention programs
•	Provided P&L oversight, forecast reports, and managed departmental budgets of $3-4M
•	Instituted and managed project management standards, quality assurance policies and installation procedures  
•	Managed key and strategic accounts; responsible for the project management and implementation of large-scale installations and multi-unit roll outs 
•	Performs business and cost analysis, analyzing market segments and creating effective business and marketing plans

MICROS Fidelio Direct - Buffalo

Programming Manager / Director Operations / VP Operations

101st Airborne
11th ACR
Tours in Germany, Eygpt, and the Persian Gulf War - Desert Storm

Wayne Scarsella