Wayne Cerullo

Wayne Cerullo is a seasoned professional with a diverse background in marketing and business strategy. He currently holds the position of Senior Consultant at Material, a company focused on customer experience and business transformation.17

Professional Experience

Wayne Cerullo has an extensive career spanning nearly three decades, with expertise in integrated marketing, strategy, market research, and marketing communications.5 His professional journey includes:

• Chief Prospect Officer at B2P Partners, where he helped marketers and salespeople become more focused on their buyers' needs.3
• Possibility Creator, Author, and Speaker, as mentioned in his LinkedIn profile.1

Areas of Expertise

Wayne specializes in:

• B2B Marketing: He focuses on helping B2B companies understand and improve their customer interactions and buying processes.4
• Prospect Insights: Wayne equips Product Marketing Managers (PMMs) with powerful prospect insights to give them a competitive advantage.6
• Buyer Journey Mapping: He works on creating buyer journeys for entire B2B buying teams.6

Education and Background

Wayne Cerullo is an alumnus of Princeton University.2 His profile describes him as an internationalist and cultural observer, suggesting a global perspective in his approach to business and marketing.4

Current Role at Material

As a Senior Consultant at Material, Wayne Cerullo likely contributes his extensive experience in marketing strategy and customer insights to help the company deliver transformative solutions to its clients. Material is known for its focus on customer experience, and Wayne's expertise in understanding buyer journeys and prospect behavior aligns well with this mission.17