Wayne Cerullo is a seasoned marketing professional with a wealth of experience in business services, financial services, technology, and engineering industries. As the Chief Prospect Officer at B2P Partners, Wayne leverages his extensive background to help growth-oriented companies challenge industry leaders by understanding how and why companies buy. His global experience working with companies like Baxter, Citibank, IBM, Intel, Microsoft, Reed Elsevier, Siemens, and Visa gives him the confidence to help innovators navigate through complex decision journeys where consensus is needed. Wayne is an alumnus of Princeton University, where he earned a degree in History of Modernization and New York University, where he analyzed Marketing for his MBA.