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Wayne Borromeo
President & Cofounder @ Wondery Outdoors
Wayne Borromeo is an experienced entrepreneur and business leader currently serving as the President, CMO, and Co-Founder of Wondery Outdoors, a BIPOC-owned and women-led outdoor goods company.12
Professional Background
Wayne's career journey includes:
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Wondery: He co-founded the company in June 2016 and initially served as Founder & CEO until January 2021. Since then, he has taken on the role of President, CMO, and Co-Founder.1
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Previous Experience: Before Wondery, Wayne worked as an Outdoor Guide at CSUN Associated Students, a Creative Producer at AwesomenessTV, and a Production Assistant at Paramount Pictures.1
Education
Wayne holds a Bachelor's Degree in Business Administration and Management from California State University-Northridge, which he completed between 2013 and 2016 with a GPA of 3.6.1
Company Focus
Wondery Outdoors specializes in versatile, comfortable, and size-inclusive apparel for women, with a particular emphasis on empowering historically marginalized communities to explore the outdoors.2 The company recently underwent a rebranding effort, which Wayne proudly announced on his LinkedIn profile.3
Entrepreneurial Vision
Wayne Borromeo's entrepreneurial efforts are focused on bridging the "nature gap" for BIPOC (Black, Indigenous, and People of Color) individuals. Wondery's outdoor apparel brand is dedicated exclusively to women, especially women of color, aiming to make outdoor activities more inclusive and accessible.4
Wayne is based in Los Angeles, California, and has demonstrated expertise in marketing, branding, advertising, entrepreneurship, and event management throughout his career.