Warren Zenna

Warren Zenna is a seasoned Strategic Sales and Marketing Executive with over 25 years of experience in digital marketing, integrated media, and emerging technology. He is the Founder and CEO of both The CRO Collective and Zenna Consulting Group.

The CRO Collective

Founded in 2019, The CRO Collective is a B2B consultancy that focuses on enhancing the effectiveness of Chief Revenue Officers (CROs). The organization aims to address the challenges of revenue operation misalignment within B2B sectors by working closely with CEOs and CROs to re-engineer revenue strategies and operations. The consultancy offers various services, including one-on-one advisory sessions and educational courses tailored for CRO development.12

Zenna Consulting Group

Prior to establishing The CRO Collective, Warren founded Zenna Consulting Group in 2012. This strategic advisory firm specializes in organic growth marketing and go-to-market positioning strategies for both B2B and B2C companies. ZCG has successfully assisted over 50 brands, helping them scale through client acquisition and strategic partnerships.12

Career Background

Warren has held multiple leadership roles in digital marketing agencies, including positions at Havas Media Group and Publicis Groupe. His expertise encompasses mobile advertising, digital strategy, and integrated marketing communications. Notable clients he has worked with include major corporations like Microsoft, AstraZeneca, and Bank of America.123

Education and Contributions

Warren holds a Bachelor of Fine Arts (BFA) from Syracuse University’s Newhouse School. He is also an active public speaker and a contributing writer for various industry publications such as Ad Age and Forbes. Additionally, he hosts the CRO Spotlight Podcast, where he engages with revenue leaders to discuss industry insights.14

Warren Zenna continues to reside in New York City, where he leverages his extensive experience to guide businesses in optimizing their revenue operations.13