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Ward Cannaerts
Head of Marketing at Ancienne Belgique - AB
Ward Cannaerts is a distinguished music and media expert with over a decade of experience specializing in digital marketing and strategy. His career reflects a dynamic engagement with the music industry, showcased through his pivotal roles in marketing and communication for renowned organizations. Currently, he is expanding his knowledge base as an MBA student at the prestigious Berlin School of Creative Leadership, enhancing his skills in leadership and innovative business strategies vital for navigating today’s digital landscape. His keen insights into the intricacies of media and marketing have not only positioned him as a thought leader in the field but also led him to become a mentor at Wallifornia MusicTech where he shares his extensive expertise with aspiring talent in the music tech space.
Professional Background
Throughout his impressive career, Ward has held significant positions including Head of Marketing at Ancienne Belgique, one of Belgium's most influential music venues. In this role, he has demonstrated his aptitude for strategizing and executing innovative marketing initiatives that resonate with diverse audiences. His earlier experience as a Marketing Technologist at the same venue allowed him to hone his technical skills in digital marketing, crafting campaigns that effectively engaged fans and boosted attendance at events.
Ward's previous tenure at DPG Media as Digital Marketing Manager for De Morgen and Humo solidified his reputation as a strategic thinker in media marketing. His roles escalated from Project Manager to MarCom Manager, where he was instrumental in shaping brand strategies that integrated various multimedia platforms. His work led to heightened brand visibility and audience engagement, reinforcing the importance of cohesive marketing strategies in the competitive media environment.
Ward's career is marked by his relentless pursuit of innovative marketing techniques and a deep understanding of the evolving media landscape. His experience as a Promo & Sales Executive at GleChar Music Ventures and his contributions at CC Zwaneberg further demonstrate his versatile capabilities in programming and promotion, essential for fostering a vibrant music culture.
Education and Achievements
Ward Cannaerts's educational journey is as impressive as his professional accomplishments. He holds a Master's degree in Communication Science with a focus on Strategic Communication from KU Leuven, a top-tier institution known for shaping industry leaders in strategic fields. Additionally, he participated in a Masterclass focused on Music Entrepreneurship at Fontys Hogescholen, recognizing the need for synergy between artistic ventures and business acumen.
Currently pursuing an MBA in Creative Leadership at the Berlin School of Creative Leadership, Ward is dedicated to further developing his leadership skills and strategic thinking capabilities. His commitment to lifelong learning is evident through his participation in the Take The Lead - Digital Disruption Sprint at Vlerick Business School, where he explored the impact of digital transformation on businesses.
Ward's educational foundation is complemented by various specialized studies, including a Postgraduate in Marketing at Odisee and advanced training in Digital Marketing & Communication from the Belgian Association of Marketing. His training in Financial Management at the Institute for Business Development rounds out his skill set, enabling him to approach marketing challenges from a comprehensive business perspective.
Notable Achievements
As a leader in the music and media industry, Ward has achieved significant milestones throughout his career. His capacity to develop and implement forward-thinking marketing strategies has earned him recognition among peers and industry leaders alike. At Ancienne Belgique, his strategic initiatives have played a crucial role in shaping the venue's marketing direction, leading to record attendance and increased engagement across social and digital channels.
Moreover, Ward's role as a mentor at Wallifornia MusicTech underscores his commitment to nurturing talent in the music technology sector. By guiding young entrepreneurs and professionals, he contributes to the growth of innovative ideas that bridge the gap between music and technology.
In addition to his significant roles in marketing and media, Ward has cultivated a reputation as a dynamic programmer with a deep understanding of audience preferences. His stint as Music & Comedy Programmer at CC Zwaneberg illustrates his versatility and capability to curate engaging and diverse programming that highlights local talent and established artists alike.
With a strong foundation built on education and a wealth of hands-on experience across various roles in the music and media industry, Ward Cannaerts stands as a key figure poised to lead the future of digital marketing and music entrepreneurship. His dual commitment to professional growth and mentorship showcases his dedication to fostering a vibrant and innovative industry landscape, ensuring that the intersection of media, music, and technology continues to thrive.
Conclusion
In summary, Ward Cannaerts combines a robust educational background with rich professional experiences in media and digital marketing. His commitment to continuous learning and willingness to mentor emerging talent truly sets him apart as a leader dedicated to making a positive impact in the music and media sectors.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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