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Wanda Young
Senior Vice President, Client Solutions: Vertical Solutions, Creative, Sales Development, Research
Professional Background
Wanda Young is an accomplished marketing and digital leader, renowned for her strategic vision and transformational leadership. With over two decades of experience in various sectors, including advertising, media, retail, wireless, and data, Wanda's extensive background has positioned her as a key player in the modern marketing landscape. Her career includes notable roles with some of the world's largest and most recognizable brands. As the current Senior Vice President of Client Solutions for the Walt Disney Company, she has been instrumental in crafting impactful marketing strategies that resonate with consumers and drive engagement.
Since joining Disney in November 2018, Wanda has taken a leading role in establishing the new Disney Advertising Sales team. This new organization was created to enhance the company's advertising strategy and align marketing efforts with the overall business objectives of Disney. Wanda's innovative approach to building a go-to-market strategy has not only helped shape the direction of Disney's advertising initiatives but has also reinforced the company's commitment to harnessing the power of storytelling to connect with audiences.
Prior to her tenure at Disney, Wanda served as the Senior Vice President of Marketing and Consumer Engagement at ESPN, a division of Disney. In her capacity as CMO, she played a crucial role in the launch of ESPN+, the streaming service that has quickly gained a strong foothold in the competitive sports media landscape, amassing over 2 million subscribers. Her ability to blend the worlds of marketing and consumer engagement uniquely positions her to understand the ever-evolving needs of consumers in the digital age and anticipate market trends.
Wanda's career trajectory has showcased her expertise in leading high-performing marketing teams while driving significant results through her transformational leadership style. Her strategic insights have been recognized with a variety of accolades, including being named to the esteemed Forbes Most Influential CMOs list. This recognition highlights her ability to influence not only her teams but the broader marketing community as well.
Education and Achievements
Wanda's educational background and professional achievements contribute significantly to her exemplary career in marketing. Though specific details regarding her educational qualifications have not been disclosed, her 20 years of experience speak volumes about her dedication to lifelong learning and professional development in the field of marketing. Wanda has continuously sought opportunities to advance her knowledge, ensuring that she remains at the forefront of industry trends and innovations.
Throughout her career, Wanda has consistently demonstrated her capability to lead teams through transition periods successfully. Her experience spans working with high-profile brands across different industries, giving her unparalleled insights into consumer behavior and market dynamics. In addition to her role at Disney and ESPN, she has worked with some of the most established organizations in the retail, wireless, and data sectors, allowing her to develop a diverse skill set that she leverages to drive business results.
Wanda's contributions to the marketing field have not gone unrecognized. She has received numerous awards and recognition throughout her career, underscoring her impact on the industry and her dedication to excellence in marketing leadership. Her inclusion on the Forbes Most Influential CMOs list further emphasizes her stature as a leader and innovator in the marketing domain.
Achievements
Wanda Young's achievements in her professional journey highlight her prowess and effectiveness as a marketing leader. Some of her notable accomplishments include:
- Launch of ESPN+: As CMO of ESPN, Wanda played an essential role in the successful launch of ESPN+, a subscription-based streaming service that has garnered over 2 million subscribers. Her strategic insights into consumer engagement and her ability to execute innovative marketing campaigns have been key drivers of the service's success.
- Establishment of Disney Advertising Sales Team: Since leading the newly formed Disney Advertising Sales team, Wanda has developed and implemented a comprehensive go-to-market strategy that has set the foundation for Disney's advertising initiatives and has aligned marketing efforts with Disney's core mission of storytelling.
- Recognition as a Top Marketing Leader: Being named to Forbes Most Influential CMOs list is a testament to Wanda's impact on both her organization and the broader marketing landscape. This recognition reflects her expertise, innovative approaches, and ability to inspire and lead teams toward achieving success.
Wanda Young’s career is a compelling narrative of innovation, passion, and results-driven marketing leadership. Her journey serves as an inspiring example for future leaders in the marketing and advertising sectors. With a wealth of experience and a keen understanding of consumer behavior, Wanda is fiercely dedicated to driving growth and fostering meaningful connections between brands and their audiences.