Walter Ludwig

Walter Ludwig is a prominent figure in political consulting and campaign management, serving as the Managing Partner and senior creative at Indigo Strategies, a Washington, DC-based firm.1 4

Professional Experience

Walter Ludwig has an extensive background in political campaigns, having been a general consultant or manager for numerous high-profile races:

Managed dozens of Congressional and U.S. Senate campaigns
Worked on state representative and state senate campaigns
Led statewide judicial and mayoral races1

Notable Achievements

Ad Production:: Ludwig has demonstrated significant expertise in political advertising:

In 2018 and 2020, he wrote and produced over 150 ads for the Michigan House Democrats
In 2020, he created almost 200 ads for the North Dakota Democratic-NPL Party
His work for the 2016 Baltimore mayoral race won two Gold Pollies and three Reed Awards, including "Toughest Ad of 2016"1

Award-Winning Campaigns:: In 2017, Ludwig's campaign for a labor IE in Virginia was highly successful:

Won nine out of 12 races (with another resulting in a tie)
Received a "Best Overall" Pollie Award1

Expertise

Walter Ludwig is known for his strategic approach to political campaigns, with a particular focus on:

Integrating digital and television advertising strategies
Creative direction and ad production
Campaign management and consulting1

Personal Information

Sadly, Walter F. Ludwig passed away on June 12, 2023, in Washington, DC, after a brief illness and hospitalization.2 3 He was born in 1957 at Bethesda Naval Hospital.2