Walter Rodriguez

Walter Jesus Segura Rodriguez is an experienced professional specialized in two main areas: Digital Strategy and Business Analytics.

In Digital Strategy, Walter has been working since 2008 in various digital areas such as Design, UX, SEO, SEM, Social Media, Content Marketing, and more. Currently, he holds the position of Traffic Strategy Manager at Grupo El Comercio and has worked with notable brands like ESAN, BBVA, and Grupo El Comercio.

In Business Analytics, Walter focuses on solving business needs through data analysis. With a background starting from 2011, he excels in data integration, report automation, creating Data Marts, Data Warehouse, as well as implementing Data Lake projects. He currently serves as the Business Intelligence Manager at Grupo El Comercio, having collaborated with brands like Claro, Ripley E-commerce, and LAN.

On the academic front, Walter holds a Bachelor's degree in Communication Sciences, a degree in Industrial Engineering, and has completed various specialized programs and diplomas in fields like Marketing, Business Intelligence, and Agile Methodologies. He constantly enhances his knowledge with courses and programs focused on digital marketing, business intelligence, and data science.

Throughout his career, Walter has held significant roles in organizations like Yanbal, Grupo El Comercio, and LIQUID, where he showcased his expertise in Digital Marketing, Business Intelligence, and Data Analytics.