W. Christine Choi

W. Christine Choi is a partner at M13, a venture capital firm, where she serves as the head of brand and communications.12 Some key points about her background and experience:

Professional Experience

• Currently a partner at M13 since 20192
• Member of Mixing Board since 20222
• Previously served as Head of Communications at Virgin Galactic from 2014-20182
• Worked with Sir Richard Branson to launch Virgin Group's North American portfolio1

Education

• Bachelor of Arts in English
• Master of Business Administration
• Master of Fine Arts in Creative Writing2

Career Highlights

• Part of the founding team of Teach For America
• Involved in launching KIPP schools
• Successfully transitioned from the nonprofit sector to the business world3

Expertise

• Brand communications and strategy
• Building communities around brands
• Storytelling and persuasion in business contexts1

Christine Choi is known for her expertise in brand building, communications, and creating impact. She emphasizes the importance of establishing communities around brands and practicing the "art of persuasion" to win hearts and minds of stakeholders.1 Her diverse background spanning education, space technology, and venture capital has given her a unique perspective on brand communications and community building in various industries.