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Vritti Sethi
Co-Founder/CEO @ Bonfire Live - Consultant @ Deloitte Consulting
Professional Background
Vritti Sethi is a dynamic professional dedicated to revolutionizing the art engagement landscape through her innovative platform, Bonfire Live. With a rich background in business analytics and entrepreneurship, she merges her analytical skills with her passion for supporting artists in engaging audiences and fans through virtually curated shows. Vritti's journey reflects a fusion of creativity and data-driven decision making, underscoring her commitment to empowering artists and enhancing the overall live audience experience.
Vritti began her career with a solid foundation in business analysis as a Business Analyst at Deloitte, where she honed her skills in strategic planning, data analysis, and management consultancy. Her roles at Deloitte, including her time as a Human Capital Summer Scholar, allowed her to gain significant insights into corporate operations and human resource dynamics, positioning her as a multifaceted professional capable of addressing various business challenges.
Her esteemed career continues to thrive as she utilizes the experience gained during her tenure at reputable organizations like Cummins Inc. and Accenture. As a Corporate Finance Intern at Cummins, she developed a nuanced understanding of financial operations within a global enterprise. Furthermore, her Management Consulting Internship at Accenture provided her with invaluable exposure to industry-leading consulting practices, solidifying her analytical and strategic capabilities.
In addition to her impressive corporate experience, Vritti co-founded a startup, OHMYELE, showcasing her entrepreneurial spirit and passion for innovation. Through this venture, she laid the groundwork for future projects that center around artist and audience interactions, ultimately leading to the creation of Bonfire Live.
Education and Achievements
Vritti's educational journey reflects her commitment to mastering both analytical and business principles. She earned a Master of Science in Analytics from Harrisburg University of Science and Technology, where she developed a robust skill set in data interpretation and analytical modeling. Her academic experience endowed her with the tools necessary to analyze complex datasets and enhance organizational decision-making.
Prior to her graduate studies, Vritti obtained her Bachelor of Science degree in Business from Indiana University Bloomington, specializing in Finance and Entrepreneurship. With a minor in Sports Marketing & Management, she gained practical insights into diverse business arenas, equipping herself with a well-rounded academic foundation. Through her educational experiences, she learned the importance of combining analytical prowess with entrepreneurial thinking, skills that she effectively applies in her current endeavors.
Vritti completed her high school education at the Singapore American School, where she laid the groundwork for her strong academic fundamentals and cultivated her passion for learning.
Notable Achievements
As a co-founder of Bonfire Live, Vritti Sethi stands at the forefront of a significant shift in how artists connect with their audiences. Her platform is set to offer virtual engagement opportunities that transcend traditional limitations, enabling artists to reach a broader audience while providing fans with unique experiences. Vritti’s vision for Bonfire Live highlights not only her dedication to fostering creative communities but also her commitment to enhancing the interaction between artists and their supporters.
With a career path that exemplifies both analytical expertise and entrepreneurial spirit, Vritti continuously seeks new avenues for innovation. Her background in management consulting, combined with hands-on experience in operations at Deloitte, empowers her to drive significant impact within the artistic community. Vritti's initiatives embody a perfect blend of art and technology, aiming to enrich the experiences of both artists and audience members alike.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.