Ira Vouk, MBA

Ira Vouk is a prominent figure in the hospitality technology industry with nearly 20 years of experience. She serves on the HITEC North America Advisory Council at Hospitality Financial and Technology Professionals (HFTP®), helping to design the HITEC program.12

Some key points about Ira Vouk:

Professional Background

• Technology Executive and Founder
• Certified Scrum Product Owner and Software Product Specialist
• Revenue Management Professional and Pricing Analyst
• Author, Speaker, and Lecturer

Achievements and Recognitions

• Selected as one of the HTNG T100 global hospitality technology leaders14
• Named among the "Top 17 Technology professionals inspiring innovation in the US Hotel Industry" by Advanced Hospitality Technologies2
• Recognized as one of the Top 5 Pricing and Revenue Managers in the country by HSMAI12

Contributions to the Industry

• Originator of the Hotel Tech Ecosystem diagram1
• Creator of the ARPAR (Average Rate per Available Room) performance indicator1
• Author of two books: "Hospitality 2.0: Digital Revolution in the Hotel Industry" (2022) and "Revenue Management Made Easy" (2018)12
• Recently released a new book titled "Hotel Tech 101"3

Educational Roles

• Professor at San Diego State University
• Guest lecturer at various institutions including University of Delaware, University of Denver, University of Angers (France), and ESSEC business school (France)12

Other Roles

• Strategic Advisor at Hospitality Technology Next Generation (HTNG) for the AI for Hospitality Workgroup and Marketing Pillar1
• Board member at the Cornell Hotel School's Center for Hospitality Research1

Ira Vouk is known for her expertise in hospitality technology, revenue management, and automation. She frequently speaks on these topics and contributes to industry publications.2