Volkan Budak

Volkan Budak is a prominent figure in the field of digital marketing, currently serving as the Marketing Manager for Digital Strategy, Transformation, and Innovation at PepsiCo. His professional journey includes significant contributions to PepsiCo Turkey, where he established the digital marketing department and led various initiatives focused on digital strategy and brand activations.

Professional Background

• Current Role: At PepsiCo, Budak is responsible for spearheading digital marketing strategies and overseeing transformation projects. His work emphasizes innovation within the fast-moving consumer goods (FMCG) sector.
• Previous Experience: Before his current position, Budak held various roles that contributed to his expertise in digital marketing and brand management. He has been involved in significant projects aimed at enhancing PepsiCo's digital presence and effectiveness in engaging consumers.

Achievements

• Budak has played a crucial role in transforming PepsiCo's marketing approach, particularly in Turkey, by integrating advanced digital strategies that align with contemporary consumer behaviors.
• He has also participated in discussions and panels regarding the evolving landscape of digital advertising, highlighting the importance of tailored content for different platforms.

Online Presence

Budak maintains a professional profile on LinkedIn, where he shares insights and updates about his work and the industry. His LinkedIn username is volkan-budak-1b283a27, which reflects his active engagement in the digital marketing community.

Overall, Volkan Budak's expertise and leadership in digital strategy at PepsiCo mark him as a key player in driving innovation within the FMCG industry.