Vladimir Vukicevic

Vladimir Vukicevic began his career as an analyst, providing valuable insights to major pharmaceuticals and energy companies.

He later transitioned into e-commerce, joining FreshDirect where he managed 20% of the P&L and gained significant experience in leadership, sourcing/negotiations, and product management.

After four successful years at FreshDirect, Vladimir co-founded Meural, an innovative project at the nexus of art, design, and technology, introducing a digital canvas and mobile app to bring art to people's homes.

Following Meural's acquisition by NETGEAR in August 2018, Vladimir spent a year facilitating the transition before co-founding Better & Better, a consumer products company focused on sustainable and eco-friendly products.

Vladimir Vukicevic holds a B.S. in Economics and Marketing from NYU Stern School of Business and has a strong educational background from Lowell High School and Roosevelt Middle School.

His professional journey includes key roles such as Co-Founder and COO at Better & Better, Director of Product Management at NETGEAR, Co-Founder & COO at Meural, Category Merchant and Senior Analyst at FreshDirect, along with various analyst positions at PA Consulting Group and Net@Work.