Viviana Soveral

Viviana Soveral is an accomplished executive with a rich background in Marketing, Shopper, Channels Activation&Merchandising, spanning over 15 years.

Her operational vision has influenced various Regional Divisions in Portugal and Spain, demonstrating a strong team spirit and a willingness to tackle new challenges.

Viviana is known for her organizational skills, dedication to achieving results, and a focus on nurturing relationships built on value, growth, and inspiration.

She holds a professional course in Marketing, Advertising, Public affairs from Escola Professional Magestil, a Marketing Expert Program from ThePowerMBA, and a Master's degree in Marketing & Advertising from Escola Superior de Comunicação Social de Lisboa (ESCS).

In her professional journey, Viviana has held key positions at renowned organizations like Coca-Cola Europacific Partners and The Coca-Cola Company, serving roles such as Customer Development Manager, Shopper Activation & Merchandising Manager, and Channel&Shopper Marketing Senior Manager.

Prior to her roles at Coca-Cola, she gained experience as an Area District Manager and Future Consumption Senior Manager, showcasing her diverse skill set and adaptive leadership.

Additionally, Viviana's early career includes roles such as Product Manager at MBB Teixeira, SA – Polimaia Group, and Shopper Marketing Assistant at Niu Sistemas Rafael within Coca-Cola Company Portugal.

Her educational background and extensive professional experience set her apart as a strategic and dynamic leader in the fields of Marketing, Shopper Activation, and Channels Merchandising.