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Vivian Hsu
Creative Operations Manager with extensive experience launching marketing campaigns and implementing creative processes
Professional Background
Vivian Hsu is a highly accomplished Senior Creative Program Manager known for her extensive agency experience, both in-house and external. With a proven track record of developing integrated marketing campaigns, she excels in leading cross-functional teams that include strategy experts, front-end developers, and creative specialists. Vivian's expertise ensures that projects are not only executed efficiently but also delivered on schedule. Her passion for visual storytelling drives her to create compelling narratives for brands while advocating for innovative processes that enhance project management workflows.
Vivian's career is marked by her dynamic roles across various prominent organizations, showcasing her versatility in the marketing and creative sector. She has held esteemed positions such as Senior Digital Project Manager at Intel Corporation and Integrated Marketing Program Manager at eBay. In these roles, she demonstrated her exceptional skills in project scoping, scheduling, and budget management, proving her ability to navigate complex marketing landscapes effortlessly.
Education and Achievements
Vivian's educational background is as impressive as her professional experience. She earned a Master of Science in Marketing Communications from Northwestern University, a prestigious institution known for cultivating leaders in marketing and communication fields. Prior to that, she completed her Bachelor of Science in Communication at California Polytechnic State University - San Luis Obispo, where she honed her communication skills and developed a keen understanding of marketing fundamentals.
Her education has undoubtedly played a pivotal role in her career, equipping her with both theoretical knowledge and practical insights. Coupled with her extensive hands-on experience, Vivian is adept at developing creative processes that streamline project intake and resource management within teams, paving the way for enhanced collaboration and productivity.
Organizations and Roles
Throughout her career, Vivian has made significant contributions to a variety of high-profile organizations. Her role as a Senior Creative Operations Manager and Digital Producer at FleishmanHillard showcases her versatility as a creative professional. Here, she was responsible for overseeing campaigns that required acute attention to detail and exceptional stakeholder management skills. She utilizes her adept problem-solving abilities to address challenges while championing teams to deliver exceptional results.
At eBay, her position as Integrated Marketing Program Manager further allowed her to refine her abilities in campaign development and execution. Vivian's insights into market trends and competitive landscapes ensured that her teams produced innovative marketing solutions that resonated with target audiences, cultivating lasting brand loyalty.
In her previous role at CSAA Insurance Group, she held the position of Senior Marketing Program Manager and Digital Producer, where she focused on the insurance sector—a field that requires clear communication and well-coordinated marketing strategies. Additionally, her time at Motorola, where she served as Global Product Marketing Manager, further solidified her expertise in global marketing strategies and product development processes.
Other notable positions include her roles at ExactTarget, where she was a Senior Marketing Manager and engaged with their Social Media Lab, and at Aaa Northern California as a Senior Online Product Manager. Each position allowed her to stretch her creative muscles and develop an arsenal of skills tailored for marketing project management. Earlier in her career, she showcased her talent in storytelling and coordinated educational efforts at the National Automatic Merchandising Association and New Regency Productions, cultivating a profound understanding of the interplay between narratives and audience engagement.
Achievements
Vivian's career is punctuated by remarkable achievements reflecting her commitment to excellence and innovative thinking. As a Senior Creative Program Manager, she has led the successful development of numerous integrated marketing initiatives that have not only met but exceeded client expectations. Her strategic foresight in program planning, forecasting, and roadmap development has transformed the marketing capabilities of the organizations she has worked with.
Her ability to manage creative resources and optimize utilization ensures that teams work cohesively, resulting in campaigns that seamlessly blend creativity with business objectives. Vivian's passion for facilitating effective communication and collaboration not only empowers her teams but amplifies the impacts of their campaigns across diverse markets.
In summary, Vivian Hsu is a dedicated and passionate Senior Creative Program Manager whose extensive expertise in integrated marketing, project management, and creative operations makes her a valued asset to any organization. Her commitment to visual storytelling and her ability to lead cross-functional teams ensure that every project she touches achieves its full potential, resonating beautifully with audiences while fulfilling business needs. Vivian continues to inspire those around her with her collaborative spirit and innovative mindset, marking her as a leading figure in the marketing industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.