Vivian Buim

Vivian Buim is a professional highly experienced in e-Commerce, e-Care, Martech, Artificial Intelligence, Omnichannel, e-CRM, Digital Media, and Performance.

With a strong background in Communication, Marketing, Strategy, and Omnichannel Solutions for major Brands and Companies, Vivian has worked in Agencies,Marketing Consultancies, and Media Companies. Her roles have included managing accounts, project planning, and Project Management Office (PMO) activities.

She excels in handling high-complexity digital projects focused on performance and has led multidisciplinary teams for clients like Whirlpool, Peugeot, Ambev, Netshoes, Hospital Albert Einstein, Grupo Fleury, Kroton, Motorola, Claro, Samsung, Intel, Pernod Ricard, Walmart, Porto Seguro, among others.

Vivian is known for her love of daily challenges, constantly seeking improvement, and being enthusiastic about finding innovative solutions to help clients achieve high levels of success.

Her expertise includes e-commerce strategy, platform setup for online stores, strategy for e-commerce activation channels, and performance tracking. She also specializes in Digital Customer Service (e-care), E-CRM, Martech, User Experience, User Behavior Analytics, and Agile/Waterfall project methodologies.

Vivian has a strong educational background, having studied Management Marketing at FGV - Fundação Getulio Vargas, completed an MBA in Branding & Marketing at Universidade Anhembi Morumbi, and obtained a Bachelor's degree in History and Social Science from Universidade Estadual Paulista Júlio de Mesquita Filho.