Vivek Gupta is a seasoned consulting and customer insight professional with extensive experience in problem-solving and creating and implementing strategies to increase market share, enhance brand salience, and optimize spends across multiple businesses. Gupta has an experience of over 3 decades and is widely recognized by the industry and academia as an expert in consumer insights. During his career, he has worked in several different positions at some of the most prestigious research and consulting companies, including Ipsos and Kantar IMRB. He specializes in product life cycle (PLC) management, advertising and communication, strategy, and starting new ventures. Apart from his experience in the industry, Gupta is also highly skilled in people leadership, negotiations, and communications. He has a proven ability to exceed stretch objectives, meet targets, and adapt to rapidly changing business situations. Gupta is a quick learner and a flexible decision-maker with excellent analytical skills, which make him valuable in any organization.