Vivek Gupta

Vivek Gupta is the Managing Director at Ipsos, a prominent global market research and consulting firm. He was appointed to this role on August 8, 2024, with a focus on leading Ipsos' operations in Mumbai. Gupta reports directly to Amit Adarkar, the CEO of Ipsos India, and is tasked with managing and expanding client relationships in the region, which accounts for a significant portion of the company's revenue.14

Professional Background

Before joining Ipsos, Gupta served as the Chief Sales Officer and Senior Executive Director at Kantar IMRB, where he gained extensive experience in market research. His career began at Mudra Communications as an Associate Manager, allowing him to build a solid foundation in advertising and communication.12

Responsibilities and Vision

In his current position, Gupta aims to aggressively pursue new business opportunities while maintaining service excellence for existing clients. He emphasizes a "glocal" strategy that combines global expertise with local market knowledge, particularly in areas such as brand health tracking, customer experience, and market strategy.13 Gupta views his role as that of a "mercenary salesman," focusing on driving growth in the Mumbai market.1

Skills and Expertise

Gupta has over five years of experience in various aspects of market research and product lifecycle management. His leadership skills and strategic insight are expected to be pivotal in steering Ipsos' growth trajectory in India.12

For more details about his professional journey, you can view his LinkedIn profile here .